So you’ve just committed to quitting your nine to five job to start your career as a real estate investor. Now what? First things first, you must choose a marketing strategy that will benefit both your and your business. Marketing and lead generation is so important because it gets the word out about your business to a large audience. (Even if you’re trying to develop a commercial real...
Key Takeaways How does wholesale real estate work? 3 steps to being a real estate wholesaler Real estate wholesaler daily habits Many would-be real estate investors find wholesaling to be a great entry point into the field of investing. With its process of finding under-valued properties and either selling them outright or assigning the contract to a buyer — without doing any...
by Paul Esajian | @paul_esajian The defining attribute of a successful wholesaler is the inherent ability to accurately analyze real estate wholesale deals. Valuing real estate is a major cornerstone of success for any investor, as it will not only determine the profitability of a property, but also what type of offer you should make moving forward. While the process of...
In theory, learning how to close a sale is actually pretty simple: show up prepared, give your pitch, answer your prospect’s objections, ask for the sale, and if needed, follow up until you get a definitive answer. In practice however, selling is a bit more complicated than that—a hard fact I’ve come to learn through countless hours of closing (and attempting to close sales) throughout...
Don’t underestimate the power of choosing a unique definition of the customers your company will serve. When former NBA superstar Magic Johnson was opening Starbucks coffee shops and a TGI Fridays restaurant in Los Angeles in the 1990s, he made changes to the product offerings. “I had to take the scones out of my Starbucks and put sweet potato pie, pound cake, sock-it-to-me cake, peach...
It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them... A version of this article appeared in the Winter 2016 issue of strategy+business. Illustration by Lars Leetaru After losing the fourth major deal in a row to a rival, the CEO of a technology solutions company turned to his team leaders to ask what was going...
Goal-setting is just the first step in realizing real estate business success. Simply setting goals doesn’t automatically lead to results. Instead, many goals become just another item on the never-ending to-do list for agents, and year after year you’re left with the same...
Having the right sales strategy will make or break your startup. From doubling down on perfecting your cold email outreach, to identifying profitable niche markets, leveraging storytelling, knowing how to follow up the right way and more—here’s how the best are creating winning sales strategies. Some sales strategies come and go with the bestselling book of the week, or the advent of new tools &...