In today's fiercely competitive online mediums, there's no shortage of potential ways to market real estate. However, like any other online marketing discipline, getting in front of the right customers is posing more and more difficult. As real estate agents and homeowners realize the steep uphill battle needed to be climbed, they turn to professionals to assist them in this highly complex and...
Every realtor follows the same patterns. Buying magazine and newspaper ads. Hosting a weekend open house. Making sure Zillow is updated. Adding properties to listing sites and social media pages. Putting a sign in front of the property. Maybe laying out some flyers or business cards around town. There’s nothing wrong with a realtor doing these things, don’t get me wrong. They do them because...
I’ve made plenty of mistakes in my business career. Some mistakes were hard to avoid, but one of the biggest and most expensive ones could have been dodged by simply doing a little homework. I fell victim to a trap that plenty of entrepreneurs fall into every day: I fell in love with a product idea. Back in the late 2000s, my team and I came up with what we thought was a great idea for a product....
One of the most powerful tools of small business marketing strategy is defining and addressing your target market—the audience that you think is most likely to buy your product or service. The key to identifying this customer base is market segmentation, or figuring out the demographics of your specific market. Common sense makes it seem obvious from afar. You can’t (and shouldn’t) try to sell...
If you build it, they will come. That’s what I believed when I was first starting out. I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach and treat marketing as if it’s the 1916 Battle of the Somme: they throw all of their resources in the general direction of their intended audience and...
This article is part of our Real Estate Business Startup Guide—a curated list of articles to help you plan, start, and grow your real estate business! The real estate market goes through many ups and downs and is dependent on several factors such as interest rates, economic conditions, and job growth. Regardless of how the market behaves currently, both novices and pros can apply many strategies...
20 Famous Real Estate Investing Quotes These quotes from some of history’s smartest people show that real estate could be the best way to increase wealth. Real estate is a numbers game. But that doesn’t mean a few words can’t help investors dominate the market. In fact, real estate investing is an extremely emotional pursuit. Between investors’ swing moods, that many times drives the market, to...
Key Takeaways A real estate business is an entity that deals with the buying, selling, management or investment of real estate properties. Consider these steps when learning about how to start a real estate business. The benefits to starting a real estate business are abundant — think about cash flow, asset appreciation, and tax benefits. How long have you been wanting to...
It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them... A version of this article appeared in the Winter 2016 issue of strategy+business. Illustration by Lars Leetaru After losing the fourth major deal in a row to a rival, the CEO of a technology solutions company turned to his team leaders to ask what was going...
Goal-setting is just the first step in realizing real estate business success. Simply setting goals doesn’t automatically lead to results. Instead, many goals become just another item on the never-ending to-do list for agents, and year after year you’re left with the same...