Key Takeaways A real estate business is an entity that deals with the buying, selling, management or investment of real estate properties. Consider these steps when learning about how to start a real estate business. The benefits to starting a real estate business are abundant — think about cash flow, asset appreciation, and tax benefits. How long have you been wanting to...
Key Takeaways Commercial real estate marketing can set your real estate business apart from the competition. Investors should create a strong brand to ensure all marketing materials accurately represent the company. An effective commercial real estate marketing plan will have both online and offline components. If you want to break into the world of commercial real estate,...
Key Takeaways Real estate is one of the best ways to start a business and become your own boss. Succeed as your own boss by carefully evaluating your goals and planning your business accordingly. Learning how to network and market your business are crucial skills when becoming your own boss. Do you ever wish you could go to work in your pajamas? Is sleeping in until 10am...
So you’ve just committed to quitting your nine to five job to start your career as a real estate investor. Now what? First things first, you must choose a marketing strategy that will benefit both your and your business. Marketing and lead generation is so important because it gets the word out about your business to a large audience. (Even if you’re trying to develop a commercial real...
Key Takeaways How does wholesale real estate work? 3 steps to being a real estate wholesaler Real estate wholesaler daily habits Many would-be real estate investors find wholesaling to be a great entry point into the field of investing. With its process of finding under-valued properties and either selling them outright or assigning the contract to a buyer — without doing any...
by Paul Esajian | @paul_esajian The defining attribute of a successful wholesaler is the inherent ability to accurately analyze real estate wholesale deals. Valuing real estate is a major cornerstone of success for any investor, as it will not only determine the profitability of a property, but also what type of offer you should make moving forward. While the process of...
In theory, learning how to close a sale is actually pretty simple: show up prepared, give your pitch, answer your prospect’s objections, ask for the sale, and if needed, follow up until you get a definitive answer. In practice however, selling is a bit more complicated than that—a hard fact I’ve come to learn through countless hours of closing (and attempting to close sales) throughout...
Don’t underestimate the power of choosing a unique definition of the customers your company will serve. When former NBA superstar Magic Johnson was opening Starbucks coffee shops and a TGI Fridays restaurant in Los Angeles in the 1990s, he made changes to the product offerings. “I had to take the scones out of my Starbucks and put sweet potato pie, pound cake, sock-it-to-me cake, peach...
It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them... A version of this article appeared in the Winter 2016 issue of strategy+business. Illustration by Lars Leetaru After losing the fourth major deal in a row to a rival, the CEO of a technology solutions company turned to his team leaders to ask what was going...
Goal-setting is just the first step in realizing real estate business success. Simply setting goals doesn’t automatically lead to results. Instead, many goals become just another item on the never-ending to-do list for agents, and year after year you’re left with the same...